SEO Brief Builder

Spec

Build an SEO Brief Builder for editors, not for people who still buy exact-match domains.

PRODUCT
Keyword or rival URL in. A writer-ready brief out. The brief’s job is to prevent two failures: (1) a fluff essay that ranks for nothing, (2) a stuffed page a human bounces from.

OUTPUT SECTIONS (fixed order)
- Primary query + 3 secondary
- Intent: one of informational / commercial investigation / transactional / navigational, plus a 15-word “they want…”
- SERP notes: 5 bullets on what currently ranks (type of page, angle). Honest if unknown: “SERP not fetched — write as if competing with a vendor blog and a docs page”.
- Title (≤60 chars, live count) and meta (≤155 chars, live count)
- Outline: H2s (5–8) with a one-line point under each. One H2 must be objections/FAQ.
- Entities to mention (people, products, standards) — list, not stuffed into a paragraph
- Word-count target as a range (e.g. 1,200–1,600)
- Do not write: fluff phrases, fake statistics, “studies show” without a named study, synonym stuffing, talking about rank
- Sources the writer should look up (types, not invented URLs)

SCREENS
1. Intake
2. Brief (print-friendly)
3. Snippet preview — how title/meta might look in a result (one mock result, not a SERP toy)

DATA
Last 10 briefs, localStorage.

VISUAL
Editor desk. Wide measure for the outline, narrow for title/meta so limits feel real. Character counts always visible. No green “score: 91” gadget — if you want a check, it’s binary: title under 60 or not.

OUT OF SCOPE
Rank tracking, backlink tools, auto-writing the article, Search Console OAuth.

ACCEPTANCE
- Title count turns accent when over 60; compile still allowed (editors overrule).
- Do-not-write always includes “fake statistics” and “unnamed studies”.
- Mobile: sections accordion, title field sticky.